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Adelyn Goh
Sep 182 min read
The Role of the B2B Community Manager
Being a B2B community manager means wearing multiple hats. At its core, the role revolves around understanding your customers–what they...
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Adelyn Goh
Sep 133 min read
Building a Thriving B2B Community
When you think about community management, you might picture vibrant social media, bustling forums, and fun customer meetups. But...
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Adrian Heng
Feb 202 min read
Is Your Organization Ready For A Crisis?
It still surprises me as I work with various clients on how unprepared or underprepared many organizations are in managing crises. Some...
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Adrian Heng
Oct 22, 20222 min read
STOP THE BUZZWORD CRAZINESS
Ever notice how the communications and marketing industry has become so enamored with buzzwords over the last... oh ten years or so? ...
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Adrian Heng
Oct 22, 20222 min read
Good Products and Services Alone Don't Build a Great Brand
Often over the years, when I speak with business leaders about marketing and associated functions, they mostly only want to focus on...
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